The glamour, the hype, the expense. Advertising is a major part of most marketing budgets.

Advertising can be great for quickly spreading your message to large numbers of people. No matter how your campaign has been designed, someone will notice it.

What more could you ask for ?

When it comes to marketing business IT products and services in Australia and New Zealand, standalone advertising campaigns are usually a waste of time and money.

The results that really matter are product sales and leads. If your advertising is not increasing your product sales, it is a waste of time.

For IT product solutions targetting medium to large businesses, we never recommend using standalone advertising. Based on experience, advertising is more effective when combined with direct marketing, public relations, channel marketing, and event programs.

Tight integration of your marketing activities is the best way to avoid wasting money, and a faster path to higher product sales.

Silverspan has extensive experience in designing and implementing integrated advertising campaigns. Take advantage of our technology expertise and IT industry knowledge.

Services we offer our clients:

• Advertising campaign design
• Creative services
• Media selection consulting and price negotiation
• Integration of advertising with lead generation, PR and event campaigns
• Advertising campaign project management

Don't waste time or money using a scatter-gun approach. If you want your campaign to succeed, focus on your best prospects.

We know who they are, and how to reach them.