The glamour, the hype, the expense. Advertising is a major part of most marketing budgets.

Advertising can be great for quickly spreading your message to large numbers of people. No matter how your campaign has been designed, someone will notice it.

What more could you ask for ?

When it comes to marketing business IT products and services in Australia and New Zealand, standalone advertising campaigns are usually a waste of time and money.

The results that really matter are product sales and leads. If your advertising is not increasing your product sales, it is a waste of time.

At Silverspan, we never recommend using standalone advertising for business IT solutions. Advertising is always more effective when combined with direct marketing, public relations and event programs.

Tight integration into the rest of your marketing program is essential. If you know which vertical markets you need

Silverspan has extensive experience in designing and implementing integrated advertising campaigns. Take advantage of our technology expertise and IT industry knowledge.

Services we offer our clients:

• Advertising campaign design
• Creative services
• Media selection consulting and price negotiation
• Integration of advertising with lead generation, PR and event campaigns
• Advertising campaign project management

Don't waste time or money using a scatter-gun approach. If you want your campaign to succeed, focus on your best prospects.

We know who they are, and how to reach them.