Electronic marketing has changed the dynamics of direct marketing forever. It is now easier than ever to quickly get up close and personal with a prospect.

Unfortunately, when people talk about opt-in campaigns, they are usually describing a project that involves buying a database, and blasting out large volumes of email to a list of unsuspecting people.

We are commonly asked "Do you sell opt-in databases?"

No we don't, and no-one honestly can.

You can't buy permission. You need to ask for it.

Go back to basics. Put yourself in your prospect's shoes.

How do you react to unsolicited emails ? How about emails from someone you don't know and have never heard from before ?

If your goal is to make a bad impression, an unsolicited email blast is one of the quickest ways to achieve it.

There are also further complications for projects within Australia. Opt-in permission is now mandated for all direct marketing activities by the Australian Federal Government. Legislation exists to cover email and SMS marketing, as well as the privacy of individuals. Click here to view our privacy statement.

The consequences of making a mistake can be very damaging.

At Silverspan, we have years of experience designing and running permission based marketing campaigns for our clients.

Traditional media such as TV, newspapers and magazines have spent decades building trust. People know what to expect.

The focus of any corporate marketing strategy should be consistent messaging, positive contact, and repetition. You need to incrementally build trust. Especially when you use intimate media such as email or SMS.

Integrating permission based marketing into every campaign is essential.

Permission marketing services that we offer:

• Campaign consultancy
• Opt-in membership recruitment campaigns
• Database management services
• "Do not contact" list management
• Electronic newsletter design and distribution
• In-house telemarketing services
• Integration into event management, and lead generation campaigns