Most marketing agencies dive for cover when you mention results. We believe that marketing campaigns must produce measurable results, as well as being focused on producing concrete business outcomes.

At Silverspan, we don't think that simply measuring the number of "positive" responses, click through rates, or the number of phone calls is good enough.

We measure ourselves by the number of qualified business leads we uncover, and the additional revenue that we help you generate.

We expect more, so should you.

The brief: to launch Alcatel's most strategic product for 2002 with a small budget and 4 weeks from brief to completion.

The solution: In a market saturated with technical selling, our team designed a unique integrated marketing campaign based on crystal clear messaging.

"All-in-one-box" became an instant hit. Launch parties, seminars, print advertising, telemarketing, PR and a clever folding direct mail piece were tightly fused together into a single high impact program. All of it designed, executed and managed by Silverspan.

Print Advertising	Direct Mail

Brand and Logo Design 

Print Advertising

Seminar Roadshows

The brief: To thank the huge number of people that had contributed to Silverspan's success in 2001.

December 2001, the IT industry was shell-shocked after a year of horrendous layoffs and corporate collapses. Most IT companies had felt it necessary to cancel their client Christmas festivities.

The solution: The Silverspan team conceived a low key direct touch campaign, taking it from concept to completion in 3 weeks.

"Let Angels Guide You" was conceived as a simple Christmas postcard. Using a beautiful silver angel cut-out shape, it elegantly combined our uplifting Christmas wish with the Silverspan brand.

The campaign produced a very strong emotional response, and has been successfully leveraged into a yearly tradition.

Each year, our Christmas cut-out mailers succesfully combine direct marketing with brand image building.

Direct Mail