You are only as good as your last project. We focus on your results, as well as ours.
Marketing agencies dive for cover when you mention results. We think all campaigns need to be measurable, and focused on your business outcomes.
Agencies that quote projects based on time and materials have no incentive to perform. As a client, you may as well hand them a blank cheque every month.
For your next campaign, consider:
- How will your marketing agency measure the success of the project ?
- Will the measurements match the outcomes you need from the project ?
- Will the bill depend on their results ?
At Silverspan, we don't think that simply measuring the number of unique website visitors, click through rates, or number of phone calls is good enough.
We expect more, so should you.